In Paris, London and Milan the sustainable movement was present in the main firms by the hand of the designers, who took it to the catwalk to show the new in autumn-winter 2020/2021 trends.
Animal costumes in the Stella McCartney parade
Stella was the pioneer of the vegan movement, famous for its commitment to the environment. It is characterized by being an eco-friendly brand and its collections do not use leather, fur or feathers. On the runway at Paris Fashion Week, presenting her fall-winter 2020 collection, the British designer dazzled with people disguised as animals interspersed between the models.
The creative director of Marni, Francesco Risso had as inspiration for this collection 2021/2021 “To find the beauty in the leftovers” and used the patchwork technique with pieces of fabrics. In his pieces for the new season, leather and suede were seen as the main genres that rebuilt dresses, pants and coats.
Unlike all parades, Marni did not send her guests the classics paper invitations, but he sent a electronic invitation by cell phone.
John Galliano, at the helm of Maison Margiela, took a turn and bet in autumn-winter 2020 on the concept of recycling. He brought back a line created by the brand’s founder, Martin Margiela, back in 1994, which consisted of sourcing vintage garments and making exact copies. Galliano and his team bought clothes from charity houses and on the catwalk they reverted them to give them a new identity.
One of the most striking accessories that were seen on the catwalk this season were the wallets that had a transparent pvc bag protruding.
The London-based firm Burberry has become another brand that will implement ‘carbon insetting’ in its collections, that is, the reduction of its own supply chain.
Burberry, for its part, held a “natural” parade, without carbon emissions to support the environmental impact movement, and began working with wool producers from Australia.
Eckhaus Latta he wore vintage shoes in his show. The American brand dazzled at Fashion Week with its edgy and daring designs. However, the bet called attention: combining luxury with sustainability.
Designers Zoe Latta and Mike Eckhaus got second-hand shoes from Prada, Chanel and Manolo Blahnik and made them parade alongside the new models for the autumn-winter 2020/2021 season.
Signature Bottega Veneta was presented at the fashion week in Milan and opted for a sustainable scenography. They did so using reflectors inspired by ancient Greece that included the projection of the iconic columns and the classic statues.
Like Marni, Daniel Lee, Bottega Veneta’s creative director, chose to send invitations to his show electronically.