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Saturday, February 27, 2021

The 6 sustainable moments left by the international Fashion Weeks

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In Paris, London and Milan the sustainable movement was present in the main firms by the hand of the designers, who took it to the catwalk to show the new in autumn-winter 2020/2021 trends.

Animal costumes in the Stella McCartney parade

Stella was the pioneer of the vegan movement, famous for its commitment to the environment. It is characterized by being an eco-friendly brand and its collections do not use leather, fur or feathers. On the runway at Paris Fashion Week, presenting her fall-winter 2020 collection, the British designer dazzled with people disguised as animals interspersed between the models.

A person dressed in a cow suit walks with models on the catwalk at the presentation of the Autumn / Winter 2020/21 collection during Paris Fashion Week in Paris at the Stella McCartney show (Reuters)

The creative director of Marni, Francesco Risso had as inspiration for this collection 2021/2021 “To find the beauty in the leftovers” and used the patchwork technique with pieces of fabrics. In his pieces for the new season, leather and suede were seen as the main genres that rebuilt dresses, pants and coats.

Marni in Milan presented a collection made with pieces of fabric (REUTERS)

Unlike all parades, Marni did not send her guests the classics paper invitations, but he sent a electronic invitation by cell phone.

Dresses, tunics, pants and coats made from scraps of fabrics (Reuters)

John Galliano, at the helm of Maison Margiela, took a turn and bet in autumn-winter 2020 on the concept of recycling. He brought back a line created by the brand’s founder, Martin Margiela, back in 1994, which consisted of sourcing vintage garments and making exact copies. Galliano and his team bought clothes from charity houses and on the catwalk they reverted them to give them a new identity.

The recycling messages that John Galliano proposed for Maison Margiela (REUTERS)

One of the most striking accessories that were seen on the catwalk this season were the wallets that had a transparent pvc bag protruding.

Models present creations by designer John Galliano as part of his Fall / Winter 2020/21 women's ready-to-wear collection show for Maison Margiela during Paris Fashion Week in Paris, France February 26, 2020. REUTERS / Gonzalo Fuentes

The London-based firm Burberry has become another brand that will implement ‘carbon insetting’ in its collections, that is, the reduction of its own supply chain.

Bella Hadid walking for Burberry at London Fashion Week

Burberry, for its part, held a “natural” parade, without carbon emissions to support the environmental impact movement, and began working with wool producers from Australia.

Kendall Jenner one of the protagonists on the Burberry catwalk in London

Eckhaus Latta he wore vintage shoes in his show. The American brand dazzled at Fashion Week with its edgy and daring designs. However, the bet called attention: combining luxury with sustainability.

(IG: @eckhaus_latta)

Designers Zoe Latta and Mike Eckhaus got second-hand shoes from Prada, Chanel and Manolo Blahnik and made them parade alongside the new models for the autumn-winter 2020/2021 season.

(IG: @eckhaus_latta)

Signature Bottega Veneta was presented at the fashion week in Milan and opted for a sustainable scenography. They did so using reflectors inspired by ancient Greece that included the projection of the iconic columns and the classic statues.

The reflected columns of ancient Greece were part of Bottega Veneta's sustainable setting

Like Marni, Daniel Lee, Bottega Veneta’s creative director, chose to send invitations to his show electronically.

A model presents a creation from the Bottega Veneta Autumn / Winter 2020 collection during Milan Fashion Week in Milan, Italy, February 22, 2020. REUTERS / Alessandro Garofalo


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